Tool Guide

SEO Tool Descriptions

Use this guide to understand what each tool checks, where it fits in an audit workflow, and which reports are best suited for client campaigns.

How to use this guide

Each card lists the short description, the detailed workflow note, best-fit use cases, and whether the tool is currently configured as free or paid.

Open Tool Categories

Backlinks

Competitive

Competition

Paid

Organizes competitor review signals for client reports and opportunity planning.

This competitive workflow organizes comparison checks for client strategy, prospecting, and opportunity discovery. It gives agencies a consistent place to start before deeper market research.

Best for
Competitor comparisons, sales discovery, and strategy sessions.
Tool slug
competition

Keywords and SERP

Alexa Rank

Paid

Alexa Rank supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
alexa-rank

Bing SERP

Paid

Frames Bing SERP checks and provider integration points for alternate search visibility.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
bing-serp

Google SERP

Paid

Frames Google SERP checks and provider integration points for ranking visibility workflows.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
google-serp

Keyword Density

Paid

Checks visible content focus so pages can be reviewed for topic alignment and overuse.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
keyword-density

Keyword Research

Paid

Supports keyword planning by combining page signals with provider-ready research workflows.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
keyword-research

Keyword Tracking

Paid

Prepares recurring rank-tracking workflows that can be connected to approved SERP providers.

This search visibility workflow helps teams prepare keyword, rank, and SERP reporting. It uses available page signals immediately and can be extended with approved search data providers for live ranking, volume, and SERP feature data.

Best for
Keyword planning, rank visibility reviews, SERP provider integration, and search opportunity reports.
Tool slug
keyword-tracking

Marketing

Email Marketing

Paid

Supports email campaign readiness by reviewing site and messaging signals.

This marketing workflow supports growth and outreach planning by connecting SEO findings with campaign actions, lead-generation review, and client follow-up.

Best for
Outreach preparation, campaign planning, and lead-generation workflows.
Tool slug
email-marketing

On-page

Duplicate Content

Paid

Reviews duplicate-content risk indicators that can weaken page clarity and search performance.

This on-page check reviews content and metadata signals that affect search clarity, accessibility, and user confidence. It helps turn audit findings into practical copy, tag, and page-structure improvements.

Best for
Metadata cleanup, content quality reviews, accessibility improvements, and page-level optimization.
Tool slug
duplicate-content

Image SEO

Paid

Checks image alt text and image readiness for accessibility, search context, and page quality.

This on-page check reviews content and metadata signals that affect search clarity, accessibility, and user confidence. It helps turn audit findings into practical copy, tag, and page-structure improvements.

Best for
Metadata cleanup, content quality reviews, accessibility improvements, and page-level optimization.
Tool slug
image-seo

Meta Tags

Paid

Checks page title and meta description quality for search-result clarity and click-through potential.

This on-page check reviews content and metadata signals that affect search clarity, accessibility, and user confidence. It helps turn audit findings into practical copy, tag, and page-structure improvements.

Best for
Metadata cleanup, content quality reviews, accessibility improvements, and page-level optimization.
Tool slug
meta-tags

Performance

Page Speed

Paid

Reviews speed and mobile-readiness signals that affect usability, crawl quality, and conversion.

This performance workflow reviews speed and mobile-readiness indicators that influence UX, conversion, and search quality. It is intended for recurring checks and client-facing improvement plans.

Best for
Speed reviews, mobile readiness, UX triage, and recurring technical health reports.
Tool slug
page-speed

SEO Tools

Breadcrumbs

Paid

Breadcrumbs supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
breadcrumbs

Canonical Tags

Paid

Verifies canonical URL signals so search engines understand the preferred page version.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
canonical-tags

Check Page Authority

Paid

Check Page Authority supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
check-page-authority

Contact Finder

Paid

Supports outreach preparation by organizing contact-discovery checks for a target domain.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
contact-finder

Directory Submission

Paid

Directory Submission supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
directory-submission

Domain Age

Paid

Reviews domain age context as one supporting signal in competitive and trust analysis.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
domain-age

Feature To Benefit

Paid

Feature To Benefit supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
feature-to-benefit

Hreflang Checker

Paid

Hreflang Checker supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
hreflang-checker

Indexed Pages

Paid

Indexed Pages supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
indexed-pages

Membership Management

Paid

Membership Management supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
membership-management

Mobile Support

Paid

Checks viewport and mobile-support signals for search and usability readiness.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
mobile-support

Redirect Chains

Paid

Redirect Chains supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
redirect-chains

Review Manager

Paid

Frames local reputation and review workflow checks for client growth campaigns.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
review-manager

Search Engine Saturation

Paid

Search Engine Saturation supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
search-engine-saturation

Site Auditor

Paid

Runs the broad technical and on-page audit used as the baseline report across the toolset.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
site-auditor

Top Referrers

Paid

Top Referrers supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
top-referrers

Top Search Queries

Paid

Top Search Queries supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
top-search-queries

Webmaster Tools

Paid

Webmaster Tools supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
webmaster-tools

Website Analytics

Paid

Website Analytics supports SEO audit workflows with focused checks, report output, and campaign-ready recommendations.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
website-analytics

WHOIS Lookup

Paid

Collects domain registration context useful for audits, prospecting, and ownership checks.

This tool produces focused SEO audit output that can be saved to campaigns, included in client reports, and controlled through the free or paid access settings.

Best for
Client SEO reports, campaign records, and repeatable audit workflows.
Tool slug
whois-lookup

Social

Social Media Checker

Paid

Reviews social preview readiness using title and description signals.

This social workflow checks whether pages are ready to be shared and understood across social and discovery channels.

Best for
Social preview checks and share-readiness reviews.
Tool slug
social-media-checker

Technical

Crawlability

Paid

Combines status, HTTPS, canonical, mobile, and header checks into a crawl-readiness view.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
crawlability

Headers

Paid

Checks HTTP status and security headers that can affect trust, browser behavior, and technical hygiene.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
headers

Robots Validator

Paid

Reviews robots and crawl control readiness so important pages are not accidentally blocked.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
robots-validator

Schema Markup

Paid

Detects structured data and prepares starter JSON-LD recommendations for richer search context.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
schema-markup

Sitemap Generator

Paid

Creates starter sitemap guidance for crawl planning and search engine submission workflows.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
sitemap-generator

SSL Checker

Paid

Verifies HTTPS availability and SSL-related readiness for trust and search quality.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
ssl-checker

Submit Sitemap

Paid

Guides sitemap submission readiness for Google, Bing, and webmaster workflows.

This technical SEO check focuses on crawlability, index readiness, structured data, sitemap, SSL, robots, and header signals. It is useful before launch, after migrations, and during recurring client maintenance.

Best for
Launch QA, migration checks, crawl readiness, schema reviews, SSL checks, and maintenance audits.
Tool slug
submit-sitemap